Do you know that ever since the Government of India announced the creation of Digital India, use of digital platforms in India has increased in many folds. Due to this decision, GDP growth in our country is going to shoot upward one trillion USD by 2025. Not only this, AI (artificial intelligence) is also assisting all Digital Marketers in evaluating their business growth.
You all may also be knowing that Analysis and Research work are only possible in Digital Marketing practices only. Above all ,in future , Radio and TV channel Advertisements are going to be linked with all Social Media Platforms. If all the agencies, Govt.bodies switch over to Digital Marketing, how we can remain behind. It is our utmost duty to adhere/ adopt this latest technology of Digital Marketing in our daily routine. In addition , every now and then we must adopt the practice of updating this knowledge.
In the early days, we used to do Traditional Marketing. In this type of marketing , marketars used to market in select areas of their choice thereby they used to get very limited customers. Due to adoption of this method, their overheads on employees, business establishment, engaging distributors, agents and for making further long chain in the business were so high. Above all it was time consuming and not only this, businessmen dont get immediate feedback from the customers due to involvement of middlemen and the practice being one-way traffic .
Traditional marketers usually do their advertisements through hoardings, news papers, handbills, stickers at the most through Radio and TV . In this mode of advertisement it is very difficult to alter or change the text i.e. copywriting because once they place the Add it is as good as fixed forever. This practice sometimes is suitable to small business houses and also for the elder persons above the age group of 50 years or so because for them it goes very difficult to adopt or get adjusted with new technologies.
Strategies adopted in Traditional types are on Yearly – Long Term basis that too within their allotted budget. Due to this, it goes difficult to attract traffic towards them.
However, if you look towards digital marketing it has got ample of benefits and advantages. For this one has to completely study the features of this practice and take immediate action to switch over to this mode of business. Dig.Mktg. has no other option. Its a cost effective, fast in action, has more flexibility and one can interact directly with the targeted customer, can get immediate feedback,return of benefit is huge, more traffic due to online contacts with all social media platforms and online advertisements. In this mode of mktg.one can change the text of advertisement at any time without wasting time. Flexibility is more.
Now a days young generation people are more compared to the aged one. This generation group people easily learn latest technologies and adopt the same at once. For them sky is the limit and therefore they can have contacts all over the World. No restriction of area and hence they can attract more traffic. In Digital Mktg. strategies are adopted on month-to-month short term basis and linked to actionable business. Here, Analysis and Research are possible and due to this one can increase his business growth upto his utmost satisfaction.
Now, coming to the point why I am narating all the aspects of Digital Marketing and Traditional Marketing because the World is moving fast towards DIGITAL MARKETING and in such a wonderful situation we cannot sit tight over the seat. Now this is the time everyone has to take part and move fast to adopt this way of learning DIG.MKTG.. By doing this, you are not only supporting our Government but also you, me and the entire SOCIETY AS A WHOLE. Therefore,
Our slogan should be M O V E DIGITAL INDIA M O V E.
J A I H I N D.
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